The Brief
This is a concept advertisement campaign created for the 'Save The Redwoods League'. The purpose of the campaign is to bring awareness of fire devastation and a sense of urgency to the younger generation.
Below: My initial first sketches. Upon review, I realized that the headliner banner was a distracting element, so I decided to remove that.
Final Designs
For the final design, I chose to center-align the tree under the headliner to create a line that draws your eyes down to the website. I blended real and hand-drawn elements and incorporated texture for added visual interest.
