The Brief
High Sierra Music Festival is an eclectic multi-day festival event located in the forest within the scenic Sierra Mountains. This conceptual design set aimed to highlight the festival's unique vibe, focusing on its mountains and sunsets. The target age range is adults age 21-40
Color Palette
I used a pastel color scheme for many of these pieces to give a relaxed feeling and reflect the colors of the sunset.
This T-shirt design incorporates a musical note, and the sunset on the mountains.
This T-shirt design shows the sunset filtering through the trees.
Poster design
The two posters below are designed the reach both sides of a wide-spanning target audience. The first poster uses more neutral, natural colors to appeal to an older audience. The second poster uses highly saturated dopamine-inducing colors to attract a younger crowd.
Calendar Design
Festival attendees love to prepare for the big event, so I created this calendar with them in mind. I contrasted solid pastel bands over a metallic textured background for added interest.
